Get Your Score: The 401(k) Growth Assessment

Turn your network and expertise
into 401(k) sales.


Want to join us?
Join 3,000+ 401(k) advisors for weekly strategies, scripts,
and tools to win bigger plans—straight to your inbox.
↓
Start here:

Hi, I’m Andy Hudson.

I help advisors unlock the leads already sitting in their network—and install a proven process to turn all your strengths into steady, high-value 401(k) plan wins.
No luck, no buying leads, no waiting for referrals.

✔️ You know how to add plans. But not as predictably—or as quickly—as you want.
✔️ The old playbook—waiting on referrals, buying lists, jumping on every call—keeps you busy, not better.
✔️ You’ve got the experience. Clients love you. But growth feels random.

What’s Inside

  • The 401(k) Advisor Playbook (complete growth system)
  • The P3 Framework (lead gen operating system)
  • The Six-Figure Sales Pitch (step-by-step sales process)
  • The Lab (live scripts & advisor feedback)
  • Monthly Playbooks (new strategies & templates)

Your First 90 Days

Day 30
Your entire 401(k) book and network is plugged into the P3 operating system. Every sponsor, COI, and key prospect is classified. You know the next move for each—no more “what should I do today?”
Day 60
You’re running outreach using proven scripts and agendas—no starting from scratch. You’re reviewing real conversations with the group and dialing in what works. Outreach is no longer guesswork.
Day 90
You have a living pipeline—target plans, stage, next steps. Your outreach rhythm is on autopilot. P3 is now how you work, not a side project. You’re set up to win 17–20 right-fit plans a year.

What You’ll Learn

Find and focus on the right plans (targeting that fits your strengths and network)
Start real conversations that convert (using proven scripts and messaging frameworks)
Build a predictable pipeline (lead gen and nurturing rhythms that actually stick)
Present with confidence (step-by-step process for closing high-value plans)
Multiply referrals and COI results (without feeling pushy or transactional)
When you put these skills together, you unlock the full system:

When You Combine Strategy, Soft Skills, and Focus—Here’s What Happens:

Consistent lead flow—no more relying on referrals
Higher conversion rates—close bigger deals, faster
Multiply COI referrals by 2–5x
More revenue with less effort
Total confidence in your next step—every day
These aren’t just promises—here’s what advisors are saying:

Advisors Like You Are Saying:

“You helped me seal the deal on a $32M plan—exactly what I needed to hit my next milestone.”
“The 401(k) Advisor Playbook is powerful. Wish I found this 15 years ago.”
“I doubled my 401(k) revenue in under a year thanks to Andy’s coaching.”
Join 3,000+ 401(k) advisors using these systems to win bigger plans.

Ready to Build a Predictable Pipeline?

No calls. No theory.
Click the 401(k) Growth Assessment button in the menu at the top of the page to get started.
Or see exactly what you get when you join…

Here's what you get to tap into the business sitting inside your network.

When you join, you’re getting much more than just coaching—you’re plugging into a complete system designed to unlock real growth from the network and expertise you already have.

What You Get with The 401(k) Advisor Playbook

Blueprint Map™ Call with Andy (private 30-minute call to map out your prospecting system and ideal client strategy)
The 401(k) Advisor Playbook System™ (12-month program covering lead generation, nurturing, and presenting)
20 Min/Day Prospecting Plan (simple, proven system for consistent leads)
Nurturing Strategy (stay top-of-mind and drive continuous opportunities)
3-Level COI Framework (multiply referrals by 2–5x with a proven approach)
Weekly Group Calls (ongoing support and real-time advice from Andy and top advisors)
Training Library Access (dozens of sessions on everything from cold calling to presenting)
Private Mastermind Community (get unstuck fast, celebrate wins, and never feel alone)
Reduced Rate for 1-on-1 Coaching (personalized mentorship at a lower cost)

Choose Your Path to Growth

Most Popular

Annual

  • Access to all mastermind features
  • Weekly group calls (value of $4,000)
  • Private Mastermind Community (value of $2,000)
  • 30-Minute Private Blueprint Call (value of $1,000)
  • Access to Training Library (value of $8,000)
Total Value: $15,000
$5,200 / year
Discounted rate for the full year
Wait List

VIP 1-on-1

  • Bi-Weekly Calls
  • Access to all mastermind features
  • Private Mastermind Community (value of $5,200)
  • 30-Minute Private Blueprint Call (value of $1,000)
  • Access to Training Library (value of $8,000)
Total Value: $34,000
$17,500 / 6 months
Discounted rate for the full year

Is This for You?

  • ✔️ Already successful—but stuck at your current growth level
  • ✔️ Relying on referrals or low-hanging fruit for new business
  • ✔️ Unsure if you have the right process in place to scale
  • ✔️ Wanting a system that generates consistent leads in just 20 minutes a day
  • ✔️ Looking to multiply referrals and close bigger plans—without reinventing the wheel
If you’re ready to take your business to the next level—without burning out or guessing what to do next—this program is for you.

Got Questions? We’ve Got Answers!

The 92% Rule for Prospecting: